Lehigh Valley Earned Media & Link Building Services
Boost your local online presence with our earned media and link building services. We help your business stand out in local search results, attracting more customers right in your neighborhood.
The more relevant, high-quality links you get pointing to your business website, the higher your search engine visibility will be!
What is earned media or link building?
Earned media (also known as link building) is the process of getting other websites to link back to your business website. These links, as long as they’re relevant and high quality, function as ‘votes of trust’ for search engines.
These links are typically acquired by:
- Creating valuable, location-specific content
- Building relationships with other businesses and organizations in the Lehigh Valley
- Getting your business mentioned on reputable local websites
- Getting your business mentioned on reputable international websites
Our Link Building Process
Building links to your local business website is important if you want to improve your online visibility and attract more customers. Here’s our general earned media process:
Identify Link Opportunities
Start by researching potential link sources inside and out of your Lehigh Valley community:
- Local business directories
- Community organizations
- Nearby complementary businesses
- Local news websites and blogs
- Schools and educational institutions
- High quality international sites related to your business
1. Local Business Directories
We submit your business information to reputable local directories. This helps improve your online presence and provides easy-to-get links. These submissions also function as local business citations, which are another key aspect of a good local SEO strategy.
2. Create Valuable Local Content
We can develop content that appeals to your local audience and encourages linking:
- Local guides (e.g., “Best Restaurants in [Your City]”)
- Community event calendars
- Area-specific resources or statistics
3. Engage with Local Press
We can reach out to local newspapers and news sites with newsworthy stories about your business. For example, if you notice a trend related to your industry, share this information to potentially earn media coverage and links.
4. Sponsor Local Events or Organizations
We can help you support community events, sports teams, or non-profits. Many organizations will link to their sponsors’ websites, providing you with valuable local backlinks.
5. Collaborate with Other Local Businesses
Sometimes, we’re able to partner with complementary businesses in your area for cross-promotions. This can lead to mutual link exchanges and expanded local reach.
6. Leverage Local Influencers and Bloggers
We can connect with local influencers and bloggers in your industry, if applicable. Typically we offer them valuable information or experiences related to your business that they might want to share with their audience.
7. Go Beyond Local Opportunities
While getting links from other local websites is great, it’s not always the best way forward depending on your business and your industry.
Links from websites that don’t just focus on your local area can move the needle just as much, if not more, than local links, we make sure to get you as many of these high quality links as well.
Get a free quote today
In competitive industries, links will make or break your search visibility. They’re not always needed, and we’re happy to take a look at your business and your competitors to let you know if earned media should be a big focus within your local SEO strategy.
Links building is time consuming and delicate work, so let us leverage our expertise and experience to get it done right for you while you focus on running your business.
Let the experts worry about link building so you can focus on running your business!
Get in touch with Steel SEO
Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]
Steel SEO is a Lehigh Valley SEO agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.