Lehigh Valley Content Optimization Services

How does optimization work?

At the most basic level, on-page search optimization deals with two things:

1. Make sure you have distinct pages on your website that target each keyword you want to rank for.
2. Make sure all published content has the words, structure, length, and intent that Google and other search engines expect to see for a given keyword.

For step 1, we utilize a combination of common sense, experience, and a number of industry-standard tools to identify what keywords your business should rank for. These can be broader terms like ‘roof repair’, or more specific terms like ‘A-frame roof repair’.

For step 2, the best way to jump start your optimization is to take a look at what Google is already ranking on page 1 for a given keyword.

If you search ‘roof repair’ and Google returns 5 results on page 1 that are all around 750 words of content, all using ‘Roof Repair’ in their title tags, and all including related keywords like ‘roof leak repair’, ‘flat roof repair’, and so on, then the best place to start is by making sure your content hits all of the same notes.

We follow the idea that Google generally shows you what it wants to see on page 1 – if your content is significantly different than what’s already visible, you’re fighting an uphill battle from the start.

While this is a very basic example of how search optimization works, on-page optimization is not nearly that clear-cut in practice. We handle each of our clients on a case-by-case basis to make sure you’re getting the most out of our services.