Lehigh Valley Citation Building Services
One of the most important parts of getting found online as a local business is building citations.
Our citation building process includes optimizing existing citations, building new high quality citations with consistent NAP (Name Address Phone number), and making sure your business is listed everywhere it needs to be online.
Why are citations so important?
A citation is any online mention of your business’s name, address, and phone number (often referred to as NAP). These citations can appear on websites, business directories, social media platforms, and more.
Think of them as virtual “yellow pages” listings for your business. A good comparison, as yp.com is one of the sites worth having a profile on even in 2025.
When search engines like Google see consistent NAP information about your business across multiple sources, it helps them verify that your business is legitimate and trustworthy. This can improve your chances of showing up in local search results when people are looking for businesses like yours in your area.
How we build your citations
Building citations isn’t as simple as just listing your business on a few random websites. There’s a strategy involved, and that’s where our citation building services come in.
We help you build and optimize your citations to maximize their impact on your search rankings. We identify the right sites to get listed on, we make sure all of your information is consistent across your citations, and we make sure any old or outdated information is cleaned up or deleted.
Consistency is the name of the game here. It’s extremely important that your NAP information is exactly the same across all your citations. Even small differences, like using “St.” instead of “Street” or having an old phone number listed, can cause issues and potentially hurt your rankings. We audit your existing citations to identify any inconsistencies and correct them.
Another important factor is relevance – not all citations are created equal. A citation on a well-known, reputable website that’s relevant to your industry is going to carry more weight than a citation on a spammy, low-quality directory.
Even more important is getting listed on locale-specific directories and business lists. We make sure all of our clients are listed in the Lehigh Valley Chamber of Commerce database, on sites like Lehigh Valley Alive, and in any other Lehigh Valley-specific directories and platforms.
Can you DIY these listings?
Yes, you absolutely can build and manage these business listings on your own. When you pay us to handle it as a part of our local SEO offerings, the value proposition is that we save you time, energy, and ensure everything is done correctly the first time around.
We also continue to manage your citations as your business evolves. Over time, your business information may change – you might move to a new location, update your phone number, or change your hours of operation. We make sure that these changes are reflected across all your citations, keeping them accurate and up-to-date.
Citation building isn’t just about improving your search rankings. It’s also about making it easier for potential customers to find and contact your business. When your NAP information is widely available and consistent across the web, it makes it simpler for people to get in touch with you. They can quickly find your phone number, get directions to your location, or visit your website to learn more about your products or services.
Let the experts worry about managing your citations so you can focus on running your business!
Start building citations today
Citations are just one piece of the local SEO puzzle, but they’re an important one. Local SEO also involves optimizing your website for local keywords, building local backlinks, managing your online reviews, and more.
Citation building works in conjunction with these other strategies to help improve your overall online visibility and attract more local customers without you having to lift a finger.
If you’re serious about attracting more local customers and growing your business, a proven citation building strategy is non-negotiable.
Get in touch with Steel SEO
Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]
Steel SEO is a Lehigh Valley SEO agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.