Lehigh Valley SEO Services

Local SEO is the catch-all term for making your business more visible when people search for related services in your general geographic area.

We help businesses in the Lehigh Valley improve their local search visibility with an optimization strategy that puts your company front and center when customers want to pay for the services you offer.

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Digital marketing with Steel SEO

We provide a range of local SEO solutions for businesses in the Lehigh Valley region:

Our services increase your online visibility, attract more local customers, and generate measurable leads for your business.

Our Local SEO Process

We use a results-driven process to maximize visibility for businesses in the Lehigh Valley.

  • We conduct a thorough audit to assess your website’s local SEO performance.
  • We analyze your content to identify gaps in local keyword coverage.
  • We evaluate site speed, mobile responsiveness, and schema markup.

  • Our team identifies the high-performing local keywords you should be targeting.
  • We focus on location-based terms customized to Lehigh Valley audiences.
  • We integrate these keywords into your website content, metadata, and headings, to ensure maximum local relevance and discoverability.
  • We publish additional content as needed.

We optimize your Google Business Profile to enhance visibility in local map packs.

Proper GBP optimization includes:

  • Setting accurate NAP (Name Address Phone number) details.
  • Adding the correct services and categories.
  • Incorporating local service keywords.
  • Adding professional images and descriptions.
  • Dealing with verification and ensuring your profile stays live.

Accurate and consistent local listings boost visibility in most search engines. We ensure your business information is listed correctly across popular directories, including Yelp, Bing Places, and local Lehigh Valley directories.

Our citation-building strategy focuses on improving local relevance while eliminating inconsistencies or outdated listings.

Earned media campaigns get other websites to link back to yours. Google and other search engines see incoming links as votes of confidence for your website. The more high-quality links you have, the more visibility Google gives you.

Many local businesses won’t end up needing tons of links, although other agencies will happily charge you for them anyway. Part of our job is determining if you should be investing in earned media campaigns in the first place.

In local SEO, reviews are often the name of the game. The more 4 and 5 star reviews you have, the more visible you’ll be in Google and other search engines.

We can help source reviews from happy customers, building up processes to ensure you’re getting as many good reviews as you can be.

We provide regular tracking to measure your local SEO performance:

  • Website visitor analytics (Google Analytics 4, Google Search Console, etc).
  • GBP and Google Maps position tracking.
  • Local keyword rankings.
  • Competitor performance.

These insights allow us to refine strategies continually, always targeting sustainable growth and measurable results for your business.

What to expect from us

Our approach to local search optimization is entirely data-driven.

After our initial audit and foundational setup, we simply measure what’s working for your visibility and make incremental changes to our strategy as needed.

We pride ourselves on transparency, so we communicate with you every step of the way. We report both successes and any roadblocks that come up during the course of our work to keep you fully informed of all progress.

How long does local SEO take to work?

Tracking, reporting, and iterating is the bedrock of any good SEO strategy, largely because SEO is not a fast process. The minimum time from implementation to result is in the 1 – 2 month range, with full results usually not seen until 3+ months.

This can be for anything from building additional citations, to on site optimization changes, to earned media campaigns – Google simply doesn’t work as quickly as we’d all like it to.

steel seo process - auditing and optimizing
Steel SEO Lehigh Valley Local SEO Agency Logo

Let the experts worry about managing your local SEO so you can focus on running your business!

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Get a free SEO quote today

Whatever you need, we can do it. If you don’t know what you need, we can help with that too!

Our local SEO pricing is as up front as possible. We offer one-time payment SEO projects, low-commitment ongoing retainers, and a variety of other à la carte SEO services.

We understand that local businesses might not need long-term SEO contracts, and our entire offering is built to do the work that will actually move the needle for you and your business.

Get in touch with Steel SEO

Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]

Steel SEO is a Lehigh Valley SEO agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.