An Easton, PA SEO Company

DIGITAL MARKETING SERVICES THAT MAKE YOU MORE MONEY

Steel SEO is your Easton, PA search partner, serving the greater Lehigh Valley region.

We specialize in search engine optimization and help businesses in the Allentown-Bethlehem-Easton metropolitan area generate more revenue by making it easier for your customers to find you online.

Services

Why Us?

Pricing

Our Process

About

We offer comprehensive local SEO services in Easton

Google Business Profile

We set up an optimized Google Business Profile for your Easton, PA business, or optimize your existing GBP.

Formerly known as Google My Business (GMB), this profile is the single most important step in getting your business more visibility throughout the Lehigh Valley.

Citation Building

We make sure your Easton business is listed anywhere your local customers might be looking.

A ‘citation’ is any reference to your business, usually including your Name, Address, and Phone Number (NAP) in Easton directories.

Content Optimization

We publish optimized service offering pages for your Easton business, and optimize existing pages.

We also publish additional articles targeted to the Lehigh Valley market if needed (educational content, ‘how to’ guides for Easton residents, ‘about us’ pages showcasing your local expertise, and more).

Earned Media

To boost your Easton business’s authority in competitive industries, optimization alone may not be enough.

That’s why we run targeted earned media campaigns, also known as link building, to secure valuable mentions and backlinks from local Lehigh Valley news outlets, Easton community websites, and authoritative industry platforms across the web.

Site Performance

We make sure your Easton business website performs flawlessly from a technical standpoint, with fast loading speeds and proper functionality.

While flashy designs aren’t essential for standing out in the Lehigh Valley market, local customers expect seamless performance when browsing your site.

Schema Markup

Schema markup tells search engines key details about your Easton business location, enhancing your visibility in local searches.

When properly implemented, this structured data helps your business rank higher for searches in the Lehigh Valley area and makes your site eligible for enhanced features in Google’s results when people search for services in Easton, PA.

Why choose Steel SEO for your Easton search marketing?

We’ll give you what we think are a few compelling reasons to choose us for your Easton business:

  • We bring 10+ years of proven expertise growing businesses throughout the Lehigh Valley, from small Downtown Easton shops to larger regional companies.
  • We specialize exclusively in SEO for the Easton area. Unlike general marketing agencies that offer a scattered approach, we focus solely on driving local search visibility and results.
  • We’re not salesmen. We demonstrate our value through real results for Easton businesses, without pushing unnecessary services or inflated monthly fees.
  • We are truly local to Easton. Our office is right here in the Lehigh Valley. We shop at the Easton Farmers’ Market, grab coffee on Northampton Street, and understand the unique challenges of growing a business in this community.
  • We’re an independent operation working directly with Easton businesses. No layers of account managers or complex hierarchies – you work directly with local SEO experts who know your market.
why steel seo? a middle aged man thinking

Transparency about our Easton SEO pricing

steel seo local seo pricing, magnifying glass inspecting money

Below are some general price points you can expect for SEO services in Easton, PA. Here’s what to keep in mind about our pricing:

  • SEO plans for Easton businesses vary because each local company faces unique challenges. A Downtown Easton retail store needs a different strategy than a College Hill service provider or a Forks Township manufacturer.
  • We provide free, customized quotes for all Lehigh Valley businesses – tell us your goals for reaching Easton customers, and we’ll outline a transparent cost structure.
  • Not sure what your Easton business needs? We’ll analyze your current visibility in local searches and provide professional recommendations tailored to the Easton market.

$999 (2 month sprint)

We set up everything you need and handle initial optimization. No-contract campaign to nail down the basics:

  • You pay 50% upon work agreement
  • We implement ‘table stakes’ SEO work and give you a rock solid foundation for success
  • You pay the remaining 50% upon completion of our work
  • We provide a ‘next steps’ audit – you’re free to DIY, take to another agency, throw in the trash, or move to an ongoing plan with us

$500/month

If you’re set up with basic SEO and looking for standard monthly work, our services start at $497 per month:

  • Ongoing GBP optimization and management
  • Ongoing NAP consistency auditing
  • Ongoing content auditing and optimization
  • Ongoing citation building and management
  • Basic competitor analysis
  • Basic reporting

$1,500/month

Advanced monthly services for established businesses start at $1,497/month and include:

  • All basic services
  • Additional content creation and optimization
  • Additional earned media if required
  • Review generation consulting
  • Enhanced competitor analysis
  • Enhanced reporting

Custom

We’re happy to put together custom pricing packages for unique cases:

  • Multi-location businesses
  • High volume content publishing
  • High volume earned media campaigns
  • Building other marketing assets (additional websites or profiles)
  • Concentrated review generation and strategy

The Steel SEO optimization process

Search engine optimization for Easton businesses isn’t black magic, even though it might seem hard to wrap your head around.

We follow a proven framework to boost your visibility throughout the Lehigh Valley, adhering to industry best practices, tracking your performance, and continuously refining our approach based on results.

First, we perform a thorough audit of your current visibility in the Easton market. This involves examining:

  • Your GBP listing and how it appears in local Easton searches
  • Your website and its performance for Easton-specific keywords
  • Your existing citations across Lehigh Valley business directories
  • Your local competition in the Easton area and broader Valley
steel seo process - auditing and optimizing
steel seo process - monitoring chars and graphs

Next steps depend on our audit findings, but typically include:

  • Optimizing or creating your Google Business Profile for maximum visibility in Easton searches
  • Optimizing or adding service pages that target Easton and surrounding community keywords
  • Cleaning up any NAP inconsistencies across Lehigh Valley business listings
  • Securing listings in key directories
  • Monitoring your performance in local Easton searches
  • Creating content or running earned media campaigns focused on the Lehigh Valley market when needed
  • Ongoing optimization of your website, business profiles, and visibility throughout the Easton area

Get to know your Easton SEO Agency

The Steel SEO team has deep roots in the Lehigh Valley, with our founder’s connection to Easton beginning during their years at Lafayette College.

Those college years were spent immersed in both campus life on College Hill and exploring the vibrant Downtown Easton scene as it underwent its remarkable renaissance. From grabbing coffee at Quadrant during study breaks to late nights at Porter’s Pub, and watching Downtown Easton transform with the emergence of the Easton Public Market and countless new restaurants and shops.

Our team has lived throughout the Lehigh Valley, but our connection to Easton remains particularly strong. We still frequent College Hill and Downtown Easton regularly – you might find us working from a coffee house off the circle, enjoying the Easton Farmers’ Market on a Saturday morning, or catching up with former Lafayette professors over dinner at Three Oak.

We understand Easton’s unique character, from the historic homes of College Hill to the bustling Centre Square, and this intimate knowledge of the city helps us better serve our Easton business clients. The relationships we built during our Lafayette years and continue to maintain with the College Hill and Downtown Easton communities give us unique insights into the local market.

We named ourselves Steel SEO as a nod to the industrial heritage of the Lehigh Valley, including Bethlehem and Easton’s own rich manufacturing history. Just as the region’s steel built America’s greatest cities, our SEO process builds the foundation for your business’s digital success in Easton and beyond.

We love this area and are passionate about helping Easton businesses thrive. Check out our About Us page for our complete story!

lehigh parkway path with bethlehem steel stacks off in the distance

Get in touch with Steel SEO

Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]

Steel SEO is an Easton, PA SEO agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.