A Bethlehem, PA SEO Company

DIGITAL MARKETING SERVICES THAT MAKE YOU MORE MONEY

Steel SEO is your local search partner in the Bethlehem, PA area.

We specialize in search engine optimization and help businesses in the Allentown-Bethlehem-Easton metropolitan area generate more revenue by making it easier for your customers to find you online.

Services

Why Us?

Pricing

Our Process

About

We offer comprehensive local SEO services in Bethlehem

Google Business Profile

We’ll create a fully optimized Google Business Profile (GBP) for your business in Bethlehem, PA, or improve your current one.

Previously known as Google My Business (GMB), your GBP is essential for increasing local visibility and bringing in more paying customers in Bethlehem.

Citation Building

We ensure your Bethlehem business is listed wherever your customers are searching.

A “citation” is any mention of your business, usually including your Name, Address, and Phone Number (NAP).

Consistency is important, so we make sure your information is accurate and the same across all platforms, helping customers find you easily.

Content Optimization

We create optimized service pages for your Bethlehem business and improve your current ones to increase visibility and engagement.

We also publish extra content, like helpful articles, “how-to” guides, and engaging “About Us” pages, all aimed at showcasing your expertise and connecting with your local audience.

Earned Media

In competitive industries in Bethlehem, just optimization may not be enough.

That’s why we run earned media campaigns—also called link building—to get mentions and backlinks for your business.

These efforts boost your local visibility in Bethlehem and on relevant websites, helping you stand out in a crowded market.

Site Performance

We fine-tune the technical details of your website to make sure it loads quickly and works smoothly for your Bethlehem audience.

While a flashy design isn’t necessary to make an impact, a fast, reliable site is key to meeting customer expectations—and we make sure your site delivers.

Schema Markup

We use local business schema—structured data that helps search engines understand and feature your Bethlehem business.

With the right schema, your site is more likely to rank higher in local searches and show up with special features in Google’s results, giving your business an edge over the competition.

Why choose Steel SEO for your Bethlehem business?

Here’s why we believe Steel SEO is the right choice for businesses in Bethlehem, PA:

  • Over 10 Years of Experience: With more than a decade of experience, we’ve successfully helped businesses from various industries build their online presence and achieve lasting growth.
  • SEO-Focused Expertise: SEO is our sole focus, not just one of the many services we offer. This allows us to dedicate our energy and expertise entirely to what drives your business forward, unlike generalist digital agencies that spread themselves thin.
  • Results-Driven, No Fluff: We’re not interested in selling you unnecessary add-ons or locking you into costly long-term contracts. Our track record speaks for itself, and we deliver tangible results without pushing unnecessary sales tactics.
  • In-Depth Local Insight: As Bethlehem residents, we have a deep understanding of the local market. We know the unique opportunities and challenges small businesses face in the area, and we tailor our approach to help you thrive here.
  • Direct, Personalized Service: We understand the value of efficiency and personal connection. As a small business ourselves, you’ll work directly with us—no middlemen or complex layers to navigate, ensuring a streamlined experience.
why steel seo? a middle aged man thinking

Transparency about our Bethlehem SEO pricing

steel seo local seo pricing, magnifying glass inspecting money

At Steel SEO, we understand that every business in Bethlehem has unique needs when it comes to SEO. That’s why we offer customized strategies designed to help your local business thrive. Here’s a general idea of the price points you can expect from us:

  • We recognize that there’s no one-size-fits-all approach to SEO. Our team will work closely with you to develop a personalized plan that aligns with your specific goals and budget.
  • To help you make an informed decision, we offer free quotes to all Bethlehem businesses. Simply reach out to us with your requirements, and we’ll provide you with a transparent, upfront cost estimate.
  • If you’re not sure where to start or what your Bethlehem business needs, don’t worry! Our experts are ready to conduct a thorough audit of your current online visibility. Based on the findings, we’ll provide professional recommendations tailored specifically to help you succeed in the local market.

$999 (2 month sprint)

We set up everything you need and handle initial optimization. No-contract campaign to nail down the basics:

  • You pay 50% upon work agreement
  • We implement ‘table stakes’ SEO work and give you a rock solid foundation for success
  • You pay the remaining 50% upon completion of our work
  • We provide a ‘next steps’ audit – you’re free to DIY, take to another agency, throw in the trash, or move to an ongoing plan with us

$500/month

If you’re set up with basic SEO and looking for standard monthly work, our services start at $497 per month:

  • Ongoing GBP optimization and management
  • Ongoing NAP consistency auditing
  • Ongoing content auditing and optimization
  • Ongoing citation building and management
  • Basic competitor analysis
  • Basic reporting

$1,500/month

Advanced monthly services for established businesses start at $1,497/month and include:

  • All basic services
  • Additional content creation and optimization
  • Additional earned media if required
  • Review generation consulting
  • Enhanced competitor analysis
  • Enhanced reporting

Custom

We’re happy to put together custom pricing packages for unique cases:

  • Multi-location businesses
  • High volume content publishing
  • High volume earned media campaigns
  • Building other marketing assets (additional websites or profiles)
  • Concentrated review generation and strategy

The Steel SEO optimization process

Search engine optimization may seem like black magic, but it’s not. At our agency, we use a proven framework to help Bethlehem businesses improve their online visibility and drive meaningful results.

Our process starts with a thorough audit of your current digital presence, which includes:

  • Your Google Business Profile (GBP) listing: We’ll review your GBP to ensure it’s complete, accurate, and optimized to attract local customers.
  • Your website: We’ll analyze your site’s structure, content, and performance to identify areas for improvement.
  • Existing citation work: We’ll examine any previous citation building efforts to ensure consistency and identify new opportunities.
  • Your competition: We’ll study your local competitors to understand their strategies and find ways to help you stand out in the Bethlehem market.

Through this comprehensive audit, we gather valuable data and insights that inform our tailored approach to your SEO strategy. This initial step is key to ensuring that your Bethlehem business is primed for success and ready to achieve its goals.

Our team follows industry best practices to optimize your online presence based on the audit findings. We then continuously monitor your results and refine our strategies to drive ongoing improvements. With our data-driven approach and local market expertise, we can help your Bethlehem business thrive!

steel seo process - auditing and optimizing
steel seo process - monitoring chars and graphs

Based on the results of our comprehensive audit, the next steps for your Bethlehem business may include:

  • Google Business Profile (GBP): We’ll optimize your existing GBP or set up a new one to maximize your visibility in local search results.
  • Service Pages: Our team will enhance your current service pages or create new ones to showcase your offerings and attract potential customers in Bethlehem.
  • Citation Cleanup: We’ll identify and correct any inconsistencies in your business’s Name, Address, and Phone (NAP) information across existing online listings to ensure accuracy and improve your local search rankings.
  • Directory Listings: We’ll get your business listed in popular and relevant directories, such as Bing Places, Yelp, Yellow Pages, and the Greater Lehigh Valley Chamber of Commerce, to increase your online presence and reach more local customers.
  • Performance Monitoring: Our team will track and analyze the results of our efforts to gather valuable insights and guide our ongoing strategy for your Bethlehem business.
  • Content & Media: If needed, we’ll create engaging content or run earned media campaigns to further boost your visibility and establish your business as a trusted authority in the local market.
  • Ongoing Optimization: We’ll continuously work to improve your website, business profiles, and overall online visibility to ensure long-term success in Bethlehem’s competitive digital landscape.

Our goal is to provide a customized, data-driven approach that meets the unique needs of your Bethlehem business. By implementing these strategies and staying agile in our efforts, we can help you attract more local customers, improve your online reputation, and ultimately grow your business in the Lehigh Valley region.

Get to know your Bethlehem SEO Agency

The Steel SEO team is proud to be made up of Bethlehem natives, with most of us moving to the Lehigh Valley around 1999 and calling it home ever since.

Our leadership currently resides in the Macungie area, and over the years, our team has lived in various parts of the valley, including a 4 year stint in Bethlehem’s South Side right on the river next to the Fahy Bridge.

Our name, Steel SEO, is inspired by Bethlehem Steel – we’re huge fans of Bethlehem and the iconic SteelStacks area. Just like Bethlehem Steel helped build New York, our Steel SEO process lays the foundation for your business’s search success.

We spend the majority of our time right here in the Valley, with occasional trips to NYC or Philly.

On weekends, you’ll find us walking the Lehigh Parkway with our dogs, enjoying McCall Taphouse (or Funk Brewery, Lost Tavern, or any of the great local breweries), or taking in the sights and events in Bethlehem.

lehigh parkway path with bethlehem steel stacks off in the distance

Get in touch with Steel SEO

Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]

Steel SEO is a Bethlehem agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.