An Allentown, PA SEO Company

DIGITAL MARKETING SERVICES THAT MAKE YOU MORE MONEY

Steel SEO is your local search partner in the Allentown, PA area.

We specialize in search engine optimization and help businesses in the Allentown-Bethlehem-Easton metropolitan area generate more revenue by making it easier for your customers to find you online.

Services

Why Us?

Pricing

Our Process

About

We offer comprehensive local SEO services in Allentown

Google Business Profile

We’ll create a fully optimized Google Business Profile (GBP) for your Allentown business or enhance your existing one.

Previously known as Google My Business (GMB), your GBP is the cornerstone of increasing local visibility and attracting more paying customers right here in Allentown.

Citation Building

We ensure your Allentown business is listed wherever your customers are searching.

A “citation” refers to any mention of your business—typically including your Name, Address, and Phone Number (NAP).

Consistency is key, and we make sure your information is accurate and uniform across all platforms to help customers find you easily.

Content Optimization

We create optimized service offering pages for your Allentown business and enhance your existing ones to maximize visibility and engagement.

We also publish supplementary content, such as educational articles, “how-to” guides, or compelling “About Us” pages, tailored to showcase your expertise and connect with your local audience.

Earned Media

For competitive industries in Allentown, optimization alone might not cut it.

That’s why we implement earned media campaigns—also known as link building—to secure mentions and backlinks for your business.

These efforts boost your visibility locally in Allentown and on relevant sites across the web, helping you stand out in a crowded market.

Site Performance

We fine-tune the technical aspects of your website to ensure it loads quickly and functions flawlessly for your Allentown audience.

While a flashy design isn’t necessary to make an impact, a fast, reliable site is essential to meet customer expectations—and we make sure your site delivers.

Schema Markup

We implement local business schema—structured data that helps search engines understand and highlight your Allentown business.

With the right schema in place, your site is more likely to rank higher in local searches and qualify for enhanced features in Google’s search results, giving your business a competitive edge.

Why choose Steel SEO for your Allentown business?

Here’s why we believe Steel SEO is the right choice for businesses in Allentown, PA:

  • Over a Decade of Expertise: With 10+ years of experience, we’ve helped businesses of all sizes and industries grow their online presence effectively.
  • Specialized in SEO: SEO isn’t just something we offer—it’s all we do, and we do it exceptionally well. Unlike “full-service” digital agencies, we focus on what matters most to your growth without diluting our efforts.
  • No Gimmicks, Just Results: We’re not here to sell you unnecessary services or lock you into inflated retainers. Our work speaks for itself, and we deliver results without the hard sell.
  • Deep Local Knowledge: We’re proud to call the Lehigh Valley home. We live and work in the Allentown area, and we know the unique challenges and opportunities for small businesses here.
  • Personalized, Lean Approach: As a small Allentown business ourselves, we understand the importance of personal connection and efficiency. You’ll work directly with us—no getting lost in a web of account managers or sales teams.
why steel seo? a middle aged man thinking

Transparency about our Allentown local SEO pricing

steel seo local seo pricing, magnifying glass inspecting money

Here’s an overview of the general price points you can expect from us. Keep in mind a few important considerations about SEO pricing:

  • SEO is highly customized, and every business requires a unique strategy. Unfortunately, there’s no one-size-fits-all solution.
  • We provide free quotes for everyone—simply let us know what you’re looking for, and we’ll give you a clear, upfront cost estimate.
  • If you’re unsure of what you need, we’re happy to audit your current visibility and provide professional recommendations tailored to your Allentown business.

$999 (2 month sprint)

We set up everything you need and handle initial optimization. No-contract campaign to nail down the basics:

  • You pay 50% upon work agreement
  • We implement ‘table stakes’ SEO work and give you a rock solid foundation for success
  • You pay the remaining 50% upon completion of our work
  • We provide a ‘next steps’ audit – you’re free to DIY, take to another agency, throw in the trash, or move to an ongoing plan with us

$500/month

If you’re set up with basic SEO and looking for standard monthly work, our services start at $497 per month:

  • Ongoing GBP optimization and management
  • Ongoing NAP consistency auditing
  • Ongoing content auditing and optimization
  • Ongoing citation building and management
  • Basic competitor analysis
  • Basic reporting

$1,500/month

Advanced monthly services for established businesses start at $1,497/month and include:

  • All basic services
  • Additional content creation and optimization
  • Additional earned media if required
  • Review generation consulting
  • Enhanced competitor analysis
  • Enhanced reporting

Custom

We’re happy to put together custom pricing packages for unique cases:

  • Multi-location businesses
  • High volume content publishing
  • High volume earned media campaigns
  • Building other marketing assets (additional websites or profiles)
  • Concentrated review generation and strategy

The Steel SEO optimization process

Search engine optimization is not black magic, even though it can seem like it is.

We use a proven framework: optimizing your visibility based on industry best practices, monitoring results, and refining strategies to drive ongoing improvement.

Our process begins with a comprehensive audit of your current visibility, including:

  • Your GBP listing
  • Your website
  • Any existing citation work
  • Your competition

This initial audit ensures your Allentown business is primed for success with a tailored, data-driven approach.

steel seo process - auditing and optimizing
steel seo process - monitoring chars and graphs

The next steps for your Allentown business depend on the results of our audit but often include:

  • Google Business Profile: Optimizing or setting up your GBP for maximum visibility.
  • Service Pages: Enhancing or adding service pages to your website.
  • Citation Cleanup: Correcting any inconsistencies in your business’s Name, Address, and Phone (NAP) across existing listings.
  • Directory Listings: Getting your business listed in popular and relevant directories, such as Bing Places, Yelp, Yellow Pages, and the Lehigh Valley Chamber of Commerce.
  • Performance Monitoring: Tracking and analyzing results to guide further efforts.
  • Content & Media: Writing content or running earned media campaigns if needed.
  • Ongoing Optimization: Continuously improving your website, business profiles, and overall visibility.

Get to know your Allentown partners

The Steel SEO team is proud to be made up of Allentown natives, with most of us moving to the Lehigh Valley around 1999 and calling it home ever since. Our leadership currently resides in the Macungie area, and over the years, our team has lived in various parts of the valley:

  • Grew up in the East Penn School District (Wescosville Elementary, Lower Macungie Middle School, and Emmaus High School)
  • Attended Lafayette College in Easton
  • Lived in Bethlehem’s South Side for several years
  • Eventually returned to Macungie Township

Our name, Steel SEO, is inspired by Bethlehem Steel, a staple of the Lehigh Valley. We’re huge fans of Bethlehem and the iconic SteelStacks area. Just like Bethlehem Steel helped build New York, our Steel SEO process lays the foundation for your business’s search success.

We spend the majority of our time right here in the Valley, with occasional trips to NYC or Philly. On weekends, you’ll find us walking the Lehigh Parkway with our dogs, enjoying McCall Taphouse (or Funk Brewery, Lost Tavern, or any of the great local breweries), or taking in the sights and events in Bethlehem.

We love this area and are deeply committed to helping local businesses thrive. If you’re curious about our journey, feel free to check out our About Us page for more details!

lehigh parkway path with bethlehem steel stacks off in the distance

Get in touch with Steel SEO

Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]

Steel SEO is an Allentown agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.