Your Lehigh Valley SEO Company

DIGITAL MARKETING SERVICES THAT MAKE YOU MORE MONEY

Steel SEO is your local search partner, serving the greater Lehigh Valley region.

We specialize in search engine optimization and help businesses in the Allentown-Bethlehem-Easton metropolitan area generate more revenue by making it easier for your customers to find you online.

Services

Why Us?

Pricing

Our Process

About

We offer comprehensive Lehigh Valley SEO services

Google Business Profile

We set up an optimized Google Business Profile for you, or optimize an existing GBP.

Formerly known as Google My Business (GMB), this profile is the single most important step in getting your business more visibility and more paying customers.

Citation Building

We make sure your business is listed anywhere your customers might be looking.

A ‘citation’ is any reference to your business, usually including your Name, Address, and Phone Number (NAP). It’s important to keep this info consistent.

Content Optimization

We publish optimized service offering pages for you, and optimize existing pages.

We also publish additional articles if needed (educational content, ‘how to’ content, ‘about us’ pages, and more).

Earned Media

In competitive industries, optimization alone might not be enough.

Also known as link building, we run earned media campaigns to get your business linked to and mentioned locally and on sites around the web.

Site Performance

We optimize the technical side of your site, making sure it loads quickly and correctly.

You don’t need a fancy design to stand out, but people expect your site to load fast and work properly. We make sure that’s the case.

Schema Markup

Local business schema is structured data that informs search engines about your business.

Proper local schema can help you appear higher in local searches and makes your site eligible for some enhanced features in Google’s search results.

Why choose Steel SEO for your search marketing?

We’ll give you what we think are a few very good reasons:

  • We have 10+ years of industry experience growing businesses of all shapes and sizes.
  • We do one thing and we do it very well: SEO. We’re not a ‘full service’ digital marketing agency that offers you a lukewarm plate of everything.
  • We’re not salesmen. We let our work speak for us, and we don’t try and upsell you on useless services with inflated monthly retainers.
  • We are truly local. We live in the Lehigh Valley. We sit in the same traffic on 22 and 78 that you do. We know the area, and we know what it takes to grow a small business here.
  • We’re accessible and we keep it lean. Steel SEO is a small business just like yours. We don’t hand you off into a maze of account managers, salespeople, and specialists.
why steel seo? a middle aged man thinking

Transparency about our Lehigh Valley SEO pricing

steel seo local seo pricing, magnifying glass inspecting money

Below are some of the general price points you can expect from us. Some things to keep in mind when it comes to pricing:

  • SEO is difficult to price sight-unseen because every business needs a custom strategy. There is no one-size-fits all SEO solution, unfortunately.
  • We offer free quotes to everyone – you tell us what you need, and we tell you how much it would cost.
  • If you’re not sure what you need, we’re happy to audit your current visibility and give you our professional recommendations.

$999 (2 month sprint)

We set up everything you need and handle initial optimization. No-contract campaign to nail down the basics:

  • You pay 50% upon work agreement
  • We implement ‘table stakes’ SEO work and give you a rock solid foundation for success
  • You pay the remaining 50% upon completion of our work
  • We provide a ‘next steps’ audit – you’re free to DIY, take to another agency, throw in the trash, or move to an ongoing plan with us
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$500/month

If you’re set up with basic SEO and looking for standard monthly work, our services start at $497 per month:

  • Ongoing GBP optimization and management
  • Ongoing NAP consistency auditing
  • Ongoing content auditing and optimization
  • Ongoing citation building and management
  • Basic competitor analysis
  • Basic reporting
Get A Free Quote!

$1,500/month

Advanced monthly services for established businesses start at $1,497/month and include:

  • All basic services
  • Additional content creation and optimization
  • Additional earned media if required
  • Review generation consulting
  • Enhanced competitor analysis
  • Enhanced reporting
Get A Free Quote!

Custom

We’re happy to put together custom pricing packages for unique cases:

  • Multi-location businesses
  • High volume content publishing
  • High volume earned media campaigns
  • Building other marketing assets (additional websites or profiles)
  • Concentrated review generation and strategy
Get A Free Quote!

The Steel SEO optimization process

Search engine optimization is not black magic, even though it can seem like it is.

We follow a framework of optimizing your visibility according to industry best practices, monitoring results, and continuing to optimize based on those results.

First, we audit your current visibility. This involves taking a close look at:

steel seo process - auditing and optimizing
steel seo process - monitoring chars and graphs

Next steps depend on the results of our audit, but typically include:

  • Optimizing or setting up your Google Business Profile
  • Optimizing or adding service pages on your website
  • Cleaning up any NAP inconsistencies in existing citations
  • Getting your business listed in popular and relevant directories like Bing Places, Yelp, Yellow Pages, the Lehigh Valley Chamber of Commerce, and more
  • Monitoring results
  • Content writing or earned media campaigns if needed
  • Ongoing optimization of your website, business profiles, and visibility

Get to know your Lehigh Valley SEO Agency

The Steel SEO team is made up of Lehigh Valley lifers through and through. Most of us moved to the valley circa 1999 and have been happy here ever since. Our leadership currently calls the Macungie area home and our team has shuffled around the valley over the years:

  • Grew up in the East Penn School District (Wescosville Elementary, Lower Macungie Middle School, and Emmaus High School specifically)
  • Went to college at Lafayette College in Easton
  • Lived in Bethlehem’s South Side for several years
  • Came full circle and returned to Macungie township

The name Steel SEO is inspired by Bethlehem Steel – we’re big fans of Bethlehem and the whole SteelStacks area. Just like Bethlehem Steel built New York, our Steel SEO process builds the foundation for your search success.

We spend most of our time in the Valley with the occasional NYC or Philly trip. On the weekends you can find us walking the Lehigh Parkway with our dogs, at McCall Taphouse, (or Funk Brewery, Lost Tavern, or any of the other fantastic breweries in the area), checking out whatever’s going on in Bethlehem, or eating out somewhere in Allentown.

We love the area and are passionate about helping local businesses succeed. Check out our About Us page for a more detailed history if you’re interested!

lehigh parkway path with bethlehem steel stacks off in the distance

Get in touch with Steel SEO

Steel SEO
Macungie, PA 18062
(267) 730-3097
[email protected]

Steel SEO is a Lehigh Valley SEO agency that specializes in local search engine optimization. We help businesses in the Allentown-Bethlehem-Easton metropolitan area make more money by building and optimizing their online visibility in local search channels and more. We offer GBP management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, local business schema integration, and more.